- 1 What is marketing?
- 2 What is a marketer?
- 3 6 Reasons why businesses must implement marketing
- 4 2. Balancing the competitive advantages of small businesses with large enterprises
- 5 #1. SEO
- 6 #2. Blog Marketing
- 7 #4. Print Marketing
- 8 #5. Search Engine Marketing (SEM)
- 9 #6. Video Marketing
- 10 6 Essential Skills of a marketer
- 11 What to do after studying marketing? – 11 divisions in the marketing industry
- 12 11 main divisions in the marketing industry
- 12.1 Division 1. Advertising (Advertising)
- 12.2 Division 2. Public Relations (Community Involvement or Public Relations)
- 12.3 Division 3. Customer service (Customer service)
- 12.4 Division 4. Direct Marketing
- 12.5 Division 5. Distribution (Distribution)
- 12.6 Division 6. Market Research (Market Research)
- 12.7 Division 7. Media Planning
- 12.8 Division 8. Product pricing
- 12.9 Division 9. Sales (sales)
- 12.10 Division 10. One-to-one marketing
- 12.11 Division 11. Impression marketing
- 13 What is Marketing? 10 things marketers do every day.
- 13.1 1. Set specific goals
- 13.2 2. Learn from your competitors in the marketing industry
- 13.3 3. Identify the right customers
- 13.4 4. Write content
- 13.5 5. Educate and maintain relationships with customers
- 13.6 6. Listen to the community’s opinions
- 13.7 7. Effective customer segmentation
- 13.8 8. Testing
- 13.9 9. Measurement and analysis
- 13.10 10. Creativity
- 14 Distinguish marketing concepts Traditional Marketing vs Modern Marketing
- 15 Traditional marketing
- 16 Modern Marketing
- 17 The same:
- 18 Conclude
What is marketing?
Have you heard about marketing and wondered what the term marketing is? Furthermore, what do people in the marketing industry do?
In a modern world where we are exposed to more than 10,000 advertising messages every day, getting a brand’s attention becomes vital.
Faced with that fierce competition, marketers always need a habit to maintain. That helps them complete the assigned tasks well and be more creative to achieve outstanding results.
In this article, I explain to you what marketing is and guide you through 10 tasks that marketers usually do every day.
Marketing is a popular way to connect with customers. And marketing includes all the things that need to be done to attract customers to the brand and maintain a relationship with them.
What is a marketer?
Marketers are people working in the marketing field, responsible for researching, analyzing the market, and strategizing to provide valuable products and services to potential customers.
The marketing staff is the person who implements the plans set out by the marketing department, ensuring that marketing activities take place smoothly and regularly. Creative, bold tactics to promote products/services and company image to everyone.
From there, marketing staff can connect customers with the business brand in a solid long-term relationship.
Marketers and marketing staff play an essential role in the success of the marketing strategy
Looking for more information:
6 Reasons why businesses must implement marketing
Marketing is one of the essential areas that any business needs to prioritize for the following 6 reasons:
1. Marketing provides information to customers
It can be said that the role and function of marketing are vital in providing customers with the most profound understanding of the products and services that businesses are providing.
Because, as the marketing team in the business, you are the one who best understands the products and services of the business… And customers are the ones who need this information from you so that they can be ready to give Buying decision.
To buy products, your customers, customers need to know:
- Overview of products and services
- The benefits are attached before they start taking the following steps.
According to Creative, marketing is the most optimal method to communicate the values of a product to customers.
2. Balancing the competitive advantages of small businesses with large enterprises
Modern marketing or modern marketing is a less expensive method than ever. Social media sites and email marketing campaigns often help small and medium businesses save significant budgets. From there, marketing helps improve competitive advantage with more significant “elder” in the market.
Modern consumers are often more concerned with experience than price. Therefore, 1:1 interaction is extremely useful in attracting many customers.
Small businesses will have more time to take care of each of their customers through many different marketing platforms.
Marketing is a tool to balance the competitive advantage between small businesses and large enterprises.
3. Marketing helps businesses maintain relationships with customers
Maintaining close relationships with customers is an essential job, helping customers have trust and appreciate the products and services of the business. And marketing is the primary method to help maintain the brand’s presence in the eyes of customers.
By providing information or knowledge through various communication channels, marketing will help you maintain long-term relationships with your current users. Thereby making users love the product, brand and convert into customers in the future.
4. Marketing helps to interact with customers anytime, anywhere
In the past, you probably only interacted with customers when they showed up at your company.
For example, Customers walk to a pizza shop, they talk, talk to the owner, smile at the waiter, wave to the owner, etc.
However, just interacting is not enough. Consumers need more interaction beyond the store.
With marketing, you communicate with customers like above and interact with them anytime, anywhere. For example, you are free to send customers product-related content even if they do not share it with you directly. Therefore, marketing helps you build relationships with potential customers in a more “pleasant” way.
5. Marketing helps sales
The ultimate aim of a business is to maximize profits, and marketing is essential to that end. When I heard this, you might think: First of all, you need a good product!
But the era of “natural musk incense” is over. Quality product, but no one knows about it; you cannot generate sales. And, of course, it can not help you maintain your commercial business!
Today, you need to make customers aware of the product through attractive offers and interesting Elevator Pitch copies to sell products. Then they continue to listen, convince you and agree to buy your product. That’s why say marketing helps you sell better.
6. Marketing helps businesses grow
Marketing is an important strategy to help your business develop and expand your customer base. Although existing customers are still considered the most important to you, marketing to grow this list is equally important.
Small campaigns like social media posts or email campaigns help:
- Engage existing users
- Get new potential customers.
Marketing ensures the development of the business in the future by Maintaining old customer relationships and expanding the list of new customers.
6 Types of Marketing
Are you wondering what types of marketing include? The answer is that there are many types of marketing in the market. But which form to adopt will depend on where your customers regularly spend more time.
Here are six types of marketing that are commonly used today:
- Blog Marketing
- Social Media Marketing
- Print Marketing
- Search Engine Marketing (SEM)
- Video Marketing
So what exactly are these forms of marketing? Follow along!
SEO is an acronym for Search Engine Optimization – Search Engine Optimization. And website SEO is a collection of methods to help improve the ranking of a website on the search engine results page – SERPs (usually Google).
Many marketers today use SEO to attract customers interested in a particular industry through researching information on Google.
This is also the main service (SEO service) that GTV SEO provides to customers who want to promote natural and sustainable traffic sources to the website and increase the conversion rate into orders/customers/booking at a high rate. How to calculate the right SEO price for each business.
If you read this far and feel like you want to learn more about SEO, you can read more articles about SEO on GTV’s blog or consider SEO courses, professional SEO training programs at the centers. Reputable SEO training to be able to accelerate your learning.
#2. Blog Marketing
Today blogs are no longer reserved for individuals. Many businesses publish articles about their commercial business activities. At the same time, nurture the interest of potential customers who are looking for information.
You are entirely free to use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, etc. A good Social Marketing campaign will help create an impression and increase the ability to go viral for your brand and products to your customers.
#4. Print Marketing
Many customers are regular subscribers to newspapers and print magazines. You should sponsor articles to post relevant content that your customers are interested in.
#5. Search Engine Marketing (SEM)
This type of marketing is slightly different from SEO. You usually pay search engines to place links on websites that search engines index. The aim is to increase the presence of your business to customers. This type is called pay-per-click (PPC).
#6. Video Marketing
Improved over previous types of marketing. Today, many people invest in designing and publishing entertaining but still contain a lot of value, thereby attracting more potential customers.
What is the marketing industry?
Marketing is a popular training discipline in universities/colleges to provide knowledge about researching customer needs and markets, analyzing consumer behavior, and making strategies to marketing brands, products/services to the right potential customers, etc.
Currently, in Vietnam, learning about marketing is considered one of the hot topics that many people are interested in. Because marketing is an exciting industry, challenges and job opportunities with the marketing industry are pretty large.
What does marketing include? Specifically, when learning marketing, learners will learn how to:
- Market research
- Market Segment
- Brand Positioning
- Competitive analysis
- Make marketing strategies & preferential policies
- Marketing budget planning
- Measure campaign effectiveness
At this point, you already know what the marketing industry is and what the definition of marketing is. So how to become an excellent marketer?
You need to know…
6 Essential Skills of a marketer
Especially when you are a student, to become a marketing expert in the future, in addition to specialized marketing knowledge, you need to add many other essential skills:
Skill 1: Adaptability and flexibility
In business, unexpected problems or environmental factors can cause us to change our plans. But marketers need to have high adaptability to be more flexible and calm in handling situations. Moreover, they can also turn these situations to their advantage.
Skill 2: Observe and listen
The ability to observe and listen helps marketers understand customer psychology. From there, it is possible to understand the wants and needs of customers. Simultaneously improve products or create new products to meet better and satisfy customer needs.
Skill 3: Enthusiasm and creativity
To become a good marketer, you first need to have constant enthusiasm and creativity. Marketers need to have a sharp mind with sometimes crazy ideas. Besides, accepting risks, complicated situations, or even bizarre events is also one of the decisive factors for success.
As a marketer, you need to have enthusiasm and creativity.
Skill 4: Communication skills
In addition, the ability to communicate is also essential for marketers. Not only do you regularly communicate with customers, but you also have to work with employees and partners. A marketing expert will know how to flexibly adjust behavior to suit each audience they interact with and communicate with.
In addition, in the dialogue, marketers need to create stories and lead customers according to their own stories, touch buyers’ emotions, and make them attractive with your products and services.
Skill 5: Teamwork skills
A marketing campaign cannot be successful with only one person. This is a task that requires the contribution of the whole team. Therefore, the ability to work in groups is essential.
Marketers coordinate with their team and have to coordinate with other departments to get an overall overview from which to give the right direction and implement it in the best way.
Skill 6: Sales skills
This skill seems to be only needed in sales staff. But no, marketers need sales skills. Because marketers are tasked with making customers realize that they need to buy a product even if they didn’t originally intend to.
Sales is also an essential skill that marketers need to equip.
What to do after studying marketing? – 11 divisions in the marketing industry
When studying marketing, most students will be fully equipped with capturing customer psychology and organizing marketing plans for businesses. Therefore, upon graduation, students will have the ability to apply for positions such as marketing specialists in the following departments:
- Sales department (distribution channel manager, sales supervisor, …)
- Marketing department (marketing planning, market research, media development, public relations, brand management, …)
- And customer care department (customer information management, understanding customer needs & psychology, …)
In general, the marketing industry is a huge and cross-cutting part of the sales pipeline. And there are many jobs for marketing staff, especially for students.
So, specifically, what are the duties of marketing staff? What is doing marketing?
11 main divisions in the marketing industry
There are many departments in the marketing industry, and each company often has different names for these departments. Here is a list that includes some of the departments that marketing students are likely to apply to after graduation:
Division 1. Advertising (Advertising)
The advertising department is responsible for promoting and communicating an idea or a product or service by placing advertisements in the media.
Division 2. Public Relations (Community Involvement or Public Relations)
A communication strategy will build mutually beneficial relationships between businesses and customers. Public relations will help bring the brand closer to target customers thanks to authentic, inspirational PR content.
Public relations will help bring the brand closer to customers
Division 3. Customer service (Customer service)
Marketing also has a role in providing support and advice to customers. For businesses, sellers offer service before, during, and after the sale of the product.
Good service will make customers happy and even bring value beyond what they expect. If you can’t do this then you will be inferior to your competitors even if your product is better.
Division 4. Direct Marketing
This division includes sending your message directly to consumers through flyers, forms, brochures,…
Division 5. Distribution (Distribution)
Distribution is part of the supply chain. This department is responsible for transporting goods from warehouses to stores or supermarkets.
Division 6. Market Research (Market Research)
Market research is one of the important information gathering and analysis processes. The data that is collected and analyzed will help businesses become more aware of how people react to their products or services.
Market research is the process of gathering and analyzing important information.
Businesses conduct market research continuously and non-stop. Their exchange, customer contact, competitor research is also market research. This will help generate more data about your products, customers and markets. At the same time, market research also contributes to new product development activities.
Division 7. Media Planning
The communication plan is closely related to the marketing strategy. It uses the best communication channels to reach the target market. Some major media channels include: internet, TV, radio, newspapers, magazines, etc.
Division 8. Product pricing
When setting a price, you should take production and shipping costs into account. You should also consider how much your competitors are selling it for, and with what quality.
Most products rarely stay the same price for long. Because there is a chance that production costs change, wages rise, or your competitors drop their prices suddenly. You should be aware of all the factors that affect prices at all times.
Division 9. Sales (sales)
Sales involve planning and supporting the sales team by teaching them how to drive sales targets. It also involves organizing a plan for how to reach existing potential customers. Sales staff have a role to play in accomplishing those targets.
Division 10. One-to-one marketing
One-to-one marketing involves communicating directly with each customer. The company can then make some adjustments to approach each customer’s tastes and preferences.
Division 11. Impression marketing
As a member of this department, you must do your best to make users have a good perception of your products and services.
You need to make users have a good perception of the products and services you offer
What is Marketing? 10 things marketers do every day.
1. Set specific goals
Most professional and intelligent marketers have purpose and set themselves certain development goals. If you don’t have any plans for your upcoming marketing activities, you won’t be successful.
On the contrary, when you know what all marketing does, and have a clear plan, it will be easier to succeed. This will also be very useful for fresh graduates who want to develop quickly.
Set specific goals for marketing activities
Everyone has a different definition of success. Sometimes your success is about forming customer data, meeting and satisfying customer needs, and getting expected revenue. Whatever it is, remember to consider making goals that you are likely to achieve.
2. Learn from your competitors in the marketing industry
Don’t do passive marketing. In turn, in modern marketing, learn to learn from your competitors: identify who they are? How are they doing?
There’s nothing to be embarrassed about doing. In addition, marketers also have to analyze competitors to see which direction they are going to organize their deployment and how exactly do they compare to their strengths and weaknesses?
Research and learn from competitors in the marketing industry
These same things have also helped GTV’s SEO service projects understand their competitors, thereby creating a significant competitive advantage. Also thanks to learning from competitors both at home and abroad, GTV’s SEO process is becoming more and more complete and effective to bring great results for GTV’s own website and for clients’ projects.
Competitors are ranking 3 in Google search? This means you need to focus on accelerating your business even more.
3. Identify the right customers
This should be obvious, but surprisingly, there are still many marketing departments that are not able to target the right customers they are looking for. As a marketer, it’s really important to clearly define who to target.
To do this, we can design our own marketing model as well as potential customer portraits (You can see more about 7P Marketing model or 4P in Marketing to better understand). This lead persona will tell you how, when, and where you’ll reach your customers.
Construction Building a customer journey map – How businesses reach the right potential customers
Identify the right potential customers
Your approach to defining your personality traits should be applied consistently across all marketing activities, from the copy and design of your website to the tweet you just scheduled.
4. Write content
This marketing skill must have been familiar to you before! So what is a marketer’s content writing task?
Specifically, you need to know how to write blogs, ebooks, pdfs, memes, infographics, webinars, slide decks, and more. There are thousands of types of content that can be applied and so marketers can not help but be confused.
Professional marketers have the ability to create content articles for businesses that are widely viral to customers. Through content marketing, potential users understand how important your industry is, and easily build customer trust.
5. Educate and maintain relationships with customers
What does marketing do every day? That is building relationships with potential customers. You should start this from the moment customers first find your brand on the internet.
Marketers nurture relationships through automated emails. They send out a series of emails, including content that customers may be interested in, to identify customer preferences.
Build good relationships with customers
You can also stay more private through personal emails: track conversion rates and recent touch sources on your website for more information.
Social media is also a useful form of education. Marketers can find customers on social networking sites and conduct direct interactions with them.
6. Listen to the community’s opinions
Listening to people’s opinions about your brand and industry is really important. On the contrary, you will inadvertently lose many valuable opportunities.
Assuming users are giving feedback about the problems they have with your brand on YouTube, if you’re willing to accept that feedback, you’ll be able to identify and help them better solve it.
Follow the community’s opinion about your brand and industry
Maintaining relationships with users on social media may seem time-consuming and not too important, but at least it is the most realistic way of reflecting your brand from the user’s perspective.
And people will pay more attention when you fulfill their wants and satisfy their needs. It’s more than saving time that no one cares about.
7. Effective customer segmentation
In marketing campaigns, the targeting method seems to be much better than the mass email method because everyone in the contact data has different locations.
If you are a professional marketer, you will certainly know what to ask to differentiate those audiences from each other.
Depending on your business type, you will have certain segments.
You must be able to discern what affects your relationships. To find out, just ask them to point out the problems they have from the list you listed earlier.
Segment customers to make it easier to solve problems
From there, you can easily segment customers through the above obstacles and put them into different groups. For each problem, a separate solution is required. And the role of marketing is really important in giving specific, detailed answers to each person.
In the process of learning about marketing as I see it, this is one of the most interesting activities in the marketing process. Experimenting with segments of your marketing campaign in turn helps you see what works and what doesn’t?
You can do a little experimentation by changing the color of the CTA in different places. Either you test both versions of the same landing page, or you end up messing around with testing the entire website.
With the support of smart web technology, you will know what the new users who visit your website are looking for compared to loyal customers. This may sound crazy, but I like it.
9. Measurement and analysis
The role of the marketer is to regularly monitor the number of changes on a day-to-day basis and measure them accurately.
In addition, the results of marketing strategies must be carefully considered, namely the number of pages shown, emails passed, CTA/links visited, content downloaded, and interactions. , the event took place on social networks.
Marketers track metrics every day to set effective goals
Once you’ve measured, you conduct a “why aren’t we achieving our goals?”
Ask as many “why” questions as possible. Ask until you find the answer to better maintain your strengths or overcome your weaknesses.
The first requirement for marketers is creativity but you should note that it is best not to use creativity in competition, but use it to discover many new things and then practice them in a practical way.
The world of marketing is colorful with thousands of different forms and trends. So just be confident and create your own features!
Distinguish marketing concepts Traditional Marketing vs Modern Marketing
Comparison of traditional marketing and modern marketing
In your opinion, what is the difference between the two types of marketing? In fact, depending on each stage and market changes, marketing strategies bring different values.
With traditional marketing, businesses often produce products and then find markets. Therefore, with this method, they focus on producing and selling existing products.
In addition, the traditional marketing method is not systematic. It does not have predictions or plans for possible situations in the future. This method has the disadvantage of not clearly defining the target market and the strategy to attract customers.
Modern marketing methods focus on market research before production.
Besides, the systematicity in modern marketing is shown by:
Research and analyze all stages and fields
Make predictions about possible future events, situations or risks.
Modern marketing is quite good when it can help commercial businesses link together. And this does not appear in the traditional marketing industry.
Although each method has its own characteristics but…. They also share some common ground and have a strong bond with each other.
Traditional marketing is the basic marketing foundation, a solid foundation for the development of modern marketing.
Meanwhile, modern marketing is more inclusive than traditional marketing. Because it not only offers methods to sell better products, but it also has the ability to uncover customer needs. From there, there are product improvements or the design of new products to satisfy customer needs.
Modern marketing methods focus on market research before production
Marketing vs Branding
Marketing impacts brands in a positive or negative way. At the same time, marketing can help create positive brand experiences. By creating intimate, helpful, empathetic conversations with customers.
However, marketers will even hurt the brand when they disrupt the program, the user’s web experience. Because of displaying ads with beautiful men or girls holding the product in one hand.
Many companies think that they just need to spend a million dollars and then run ads continuously, logos are plastered all over the place, etc., they will get many customers. However, that is completely wrong, marketers need to strategize appropriately from time to time to get the best value.
Marketing helps build brands through great experiences.
If the marketing strategy is good, it will greatly contribute to the brand of a business. Big brands do great marketing when they act as teachers to their customers. They deliver great products to their customers and treat their employees well.
Great brands show people who they are in the experiences they deliver. Although sometimes ads often interrupt the user experience (such as they are watching a movie, listening to music, …) but if good enough it will still bring great results.
Marketing vs Advertising
As I mentioned above. If the ad is really great, even if it disrupts the user experience, it still has the potential to bring good results.
I appreciate ads that tell a good story, spread emotion, and are funny. There are quite funny commercials that make me laugh a lot but I can’t remember the brand name behind them.
It’s interesting that big brands like Starbucks, Apple do very little advertising. Apple’s best ad was in 1984 when it told a pretty compelling story. However, thanks to the advantage in terms of products, these giants have a strong foothold in the market.
But to be honest:
Few of us like advertisements. And especially for things that we humans don’t need.
When a website plays ads automatically, I feel somewhat annoyed by these ads. And I even hate the brand that spends money to run those ads.
And what they gain is the user’s frustration! So, really pay attention to the investment of ideas, advertising must be with customers. Otherwise, not only will it not bring conversion rates for your business, but it will also make customers more likely to hate the products you offer.
Need to use advertising strategy wisely
Marketing vs Sales (Sales)
Sales and marketing are closely linked, but they take place in very different activities within a business.
The sales team did not comment on the product or ask who would buy it. The job of this team is to approach and convince customers. Salespeople must build close relationships with customers and incorporate marketing.
The marketing team engages potential customers by providing valuable information about the brand as well as the product. At the same time, they will collect customer feedback about the product. To make decisions about which products will be produced in the future. Or how to improve existing products to better meet and satisfy customer needs.
You will fail if you do not bring brand and product awareness to customers. This is what marketing can do.
To have a successful strategy, the sales and marketing teams need to work closely together. This ensures that the most leads are routed to the sales team.
Sales and marketing are closely linked
In this article, I had helped you better understand marketing through the concept of what marketing is. And especially, I helped students answer the question of what marketing is to do.
Surely every marketing department must have its own daily plan. Because doing marketing is not easy at all. But do not worry! I guarantee that just by doing the above habits, you will be professional soon!