Off-page SEO is an essential step in doing SEO; spending resources on off-page SEO optimization will help your website get more traffic and allow the website to top Google more efficiently.
Off-page SEO is a collection of tips to optimize external factors of the website, including link building (Link Building), marketing on Social Media channels, Social Media Bookmarking, etc., thousand traffic.
What is Off-page SEO? 3 primary factors in Offpage SEO tips you need to care about
Of all 3 essential factors in Offpage SEO (Link Building, Social Media Marketing, Social Media Bookmarking) and other influencing factors, Link Building (Offpage SEO Backlinks) is the most critical factor.
This factor has the most influence on your keyword rankings and your website in search engines. And this is also the part I will cover the most in this article.
These backlinks act as a vote for the blog/website content. The more quality votes, the more likely your website is to rank high in search results.
The process of building and finding backlinks is called Link Building. Whether your web SEO succeeds or not is thanks to the “quality” Link building strategies.
- 1 Why is Link Building important in Offpage SEO?
- 2 12 factors make up a good backlink – improve Offpage SEO
- 3 9 Best Offpage SEO Techniques 2021
- 4 2. IFTTT – Automating backlinks in Offpage SEO
- 5 Effective Offpage SEO Guide
Why is Link Building important in Offpage SEO?
Again for me, Link Building is essential to get the website to rank high. Because search engines (here Google) are extremely interested in the quantity and quality of backlinks on the internet pointing to websites.
Let me give you an example: If your website is like a candidate for the winner of a contest, then these backlinks are votes for you to achieve that position.
Link building is very important in off-page SEO optimization
Google is constantly updating every hour to decide which sites deserve the best positions in the search results. Specifically, they will crawl the internet to find the number of backlinks to your website, index them, and then use algorithms to determine the effects.
The Page Rank algorithm is Google’s way of assessing the value of a page based on the number and quality of pages linking to it.
Suppose you have 100 backlinks pointing back to the website on the topic “How to lose weight” from 100 highly reputable websites in the field of Fitness. When Google visits these reputable websites, it will know that these websites have backlinks to your website. It understands that your website has beneficial content, bringing value to readers. As a result, the website will achieve high rankings in the search results!
100 Backlinks here are like 100 extremely trusted Google people voting for you.
Backlink as trusted people to vote for you
Now you understand the importance of backlinks! It’s time for you to understand more what creates a quality backlink, sustainable over time and of course, Google is also extremely loved. Please continue to follow the article!
A quality backlink having the following attributes will be considered the best in the eyes of internet search engines. And they have the maximum impact on the optimization process of Offpage SEO.
12 factors in creating quality backlinks in Off-Page SEO
- Hard to find backlinks
- Search backlinks and build backlinks
- The connection comes from the domain
- Relating to specific post words
- Relationships in Topical Trust Flow
- Contextual Links
- Backlinks have high DR
- Have Outbound Links in the same field
- Quality content
- Diversity in IP
- Backlinks attract a lot of traffic
- Use Anchor Text Effectively
Those are all 12 factors that you need to know to create a quality backlink. To learn more about the 12 factors in detail, please refer to the article “What is a backlink? 12 foundations in link building.
9 Best Offpage SEO Techniques 2021
In the above, I have shared with you the essential factors to be able to build quality backlinks. Within the scope of this chapter, I will reveal to you 9 core Offpage SEO techniques that will bring unexpected effects to your website.
After you understand the basics of backlink building and the factors to create quality backlinks, what you need to know now will be the ways to generate quality links to start planning in building backlinks.
There are many ways to create links. Specifically, there are more than 101 ways to build backlinks, and all of them work. But success or not will depend a lot on your IN depth understanding of that way.
In other words, I will share with you how I find it effective and specific content/videos that share each of them so that you can start your journey differently. exact SEO process, easier. Let’s get started!
These types of backlinks you can easily create, on social networking sites. It’s as easy as c you set up a Nick account on Facebook/Instagram,…
However, you need to keep in mind that it is very important to create an account, profile for your blog or business websites on social networks so that you can easily connect with your users and visitors.
Building links with social networks is very effective
A free tool to help you automate your work in life (including daily life) and more specifically in SEO is one of the extremely effective Offpage SEO techniques, which is IFTTT (If This Then). That).
Because of its benefits, many SEOers, including me, apply it in automating a series of quality backlinks to the website. You just need to set up the formula, and from then on, every time you post a new article, you will easily have dozens of reputable backlinks.
Backlink Blog Comment is simply that you leave a comment to introduce your article on a particular blog.
To comment on a blog post, you need to provide information such as Name, Comment content, Email address. Some blog sites may require you to log in to Facebook.
When commenting, please leave a link to your website. This is a simple, effective, and fast way for us to get backlinks.
You can exploit a rich source of backlinks from forums. There are several ways for you to get backlinks from the forum such as: to link articles, link in comments, etc. However, to get a quality backlink source, you must choose reputable forums.
Finding forums is not too difficult, you just need to search on Google for the topic you want to find plus the word “forum” and there will be a series of desired results.
5. PBN – Private Blog Network
PBN is probably my favorite part of the whole linking approach. Currently, it is the main method that I apply link building for SEO projects because of its effectiveness.
Off-page SEO – building a PBN system
On the other hand, to create a PBN system you need to spend quite a bit of your “budget”. Of course the effect it gives you is a lot. Although it is said to cost a budget, it is all related to your financial and investment problems.
Note: PBNs are not easy to build or apply to promote SEO, it takes time and expertise to implement. If you have strong resources and want to accelerate your website rankings by PBN, you can consider using GTV’s SEO HCM service!
Rated as the best type of backlink, newspaper backlinks bring a lot of value to your website. Currently, this backlink is chosen by many businesses.
Although the cost of backlinks is quite expensive, it will help your business increase brand awareness, increase brand coverage, gain user trust, and assert prestige and position. Going back to the newspaper also helps you improve website rankings more easily.
7. Guest Post
You can think of a guest post as when you post an article by another website owner on your website. And you can do the same on their website their. This is considered a form of exchange or else you can receive a certain payment from the website owner.
These articles often link back to the main page and often have specific information about the author. This is also an effective form of linking that you can refer to.
Some benefits of guest posting:
- Build a sustainable backlink
- Improve the reputation of the website
- Build community relationships between website owners
- Building and expanding the brand to customers
Guest Post brings many benefits to your website
8. Content Syndication
Content Syndication is when one or more 3rd party websites re-post the exact same content as the original site – like your business. This content can be the entire article, or a short rewritten paragraph or excerpt. The third-party will record the source they cite, such as: “Original article from ABC site” or “reference source: ABC” or they can also leave a link to the original article.
Are you worried: Is this really okay, will Google give a penalty for your website? Don’t worry because Google can understand which is the original. Not only that, Google also encourages you to do this. On the contrary, if another website also does this method with your website, you are getting a great source of backlinks!
9. Building web 2.0
Building 2.0 sites is also a great way for you to build links. These aggregators not only give you a platform to build quality content to users, but also help you develop a sustainable backlink system.
You can refer to some popular quality web 2.0 platforms that GTV SEO is currently using, such as:
Web 2.0 brings a rich source of backlinks
In GTV’s blog, I had a post about web 2.0 content. If you want to learn more, you can refer to the article “Link 2nd floor: Amazing power & how to build”
10. Link Intersect
With the Link Intersect method, you will see how your competitors are spreading backlinks? Which page is linking to the competitor’s website. This is where Link Intersect comes into play.
Your competitors can convince other sites to allow you to contribute content; you can also do it to get more backlinks for your site. It also means that you will have to provide better quality content than your competition.
11. Lead Magnet
This method is often used by marketers and SEOer as a “bait” to send to potential leads/buyers for the purpose of exchange. When looking through the information and interested, these leads will leave their information such as: name, email, phone number, or other contact information requested.
Lead Magnet has many different forms such as: E-books, Webinars, Mini courses, Toolkits, Calculators, Infographics…
Effective Offpage SEO Guide
To do effective Offpage SEO, you first need to optimize Onpage SEO very well, choose the right keywords, determine the correct Anchor Text to create backlinks…. Here, I will review the main points you need to know to do off-page SEO effectively.
Now you have a “treasure of knowledge” from basic to advanced about creating links. Now, let’s start using SEO knowledge (especially Offpage SEO like Link Building, Social Signals/Social Bookmarking) to achieve the highest efficiency.
There are two main parts I want to mention, which are:
- Link Model
- Using Anchor Text
It is a quite elaborate backlink-building tactic and requires quite a significant investment of time. But its impact on improving rankings is well worth the effort.
Depending on the model, their effects will be different. But there are two most popular models today: Domain Authority Stacking and Pyramid Model.
Unfortunately, no one shares Domain Authority Stacking, but the most popular model is the Pyramid model. Below are reference sources for the satellite system & Pyramid model.
Breakthrough with Anchor Text in Offpage SEO
Anchor Text, it’s essential. It is what distinguishes someone good at SEO from someone excellent at SEO. This is even more true when it comes to global markets.
Anchor Text is the content where the user clicks will go to a hyperlink
Some notes when writing Anchor Text that you need to keep in mind:
- Do not write Anchor Text content that is too general, like: click here, here.
- Limit repeated use of an anchor text.
Above are my shares about Offpage SEO, some effective Offpage SEO techniques; I hope this article can help you complete the missing “pieces” in the process of implementing your Offpage SEO.
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