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7 Effective Steps of YouTube SEO

YouTube SEO is one off the best way to get traffic

Today, I will guide you through the steps to learn Youtube video SEO to achieve high rankings.

Therefore, if you want to gain more views, subscribers and get traffic from Youtube after having attractive content, then this article is all you need.

Step 1: Research keywords for Youtube SEO

Youtube channel SEO process starts with researching Youtube keywords for videos.

Here’s how to find the exact keywords for a youtube video:

Write down a list of keyword ideas.

The first step is to create a list of potential keywords. Then I’ll help you find the best keywords from this list.

One of my favorite methods is to use YouTube’s Search Suggest feature. All you need to do is go to YouTube and type any word or phrase. And Youtube will display a series of keywords related to the word you just typed.

These are the keywords you can SEO video to the top and make money from due to high search demand.

Create a list of potential keywords from YouTube search suggestions

Simple, isn’t it?

The suggested words are all great. Because these are the keywords that users (customers) often access on Youtube. So it is completely unnecessary for you to care if these words are popular or not. Certainly yes.

Once Youtube has suggested it is 100% reliable.

You can also watch hot videos in the same field and copy the keywords that this video is optimizing for.

Keyword optimization is the core of Youtube SEO tips. If a video gets a lot of views, chances are it’s optimizing for a popular keyword.

CONTENT YOUTUBE

11 Unique Ideas

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Surely you will wonder: How to know which keywords the video is optimizing to copy? I’ll explain it to you shortly.

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Search for keywords that are being optimized for the video

To do this, go to another channel related to your niche.

Then sort the videos in this Channel by the “Most Popular” option. Videos are displayed in order of view from highest to lowest.

Refer to related videos to search for keywords

Next, select a video from the list. Of course, you should choose a video that you think can be based on it to create another great video. (I’ll be more specific in step 2)

But in general, just a video in your field is fine.

Finally, find out which keywords are optimized in this video. Very simple. Just check the keyword in the title, description, and video tag.

You can also add some great keywords from the Youtube report. “Traffic Source: YouTube search” – This report shows all the keywords that Youtube users use to find your videos.

In a lot of cases, these could be keywords you already know. Because maybe these keywords you have already optimized in your video.

But sometimes you will find keywords that you never expected.

Step 2: Find the most effective YouTube SEO keywords from the list

After you have a list of keywords, it is time to choose the best keywords.

Especially you want to optimize keywords with low competition. This is extremely important, especially when your Channel does not have many subscribers. These will be the initial keywords that help you make money on youtube later when you build a youtube channel to make money.

If you try to take risks and optimize for highly competitive keywords, your video will end up buried in the YouTube search results.

Look for keywords that don’t have much competition. So how do find them now? Scroll down to learn more!

Find low competition keywords

How to find it? Just type in your keywords and check the “About results” section.

This metric represents the total number of videos available on YouTube on the subject. The higher the number, the more competitive the keyword. So your goal is to have low “About results” keywords.

But how low is it?

This depends on the industry. I can’t tell you the exact number.

In short, you should focus on keywords with low competition in the industry.

For example, when searching for “Youtube SEO”, up to 37.4 million results appear. This is a huge number.

So if I am just starting to make youtube videos, I will try another keyword like “How to increase video rankings on Youtube”

And this keyword has only 213,000 search results, which means that this keyword is far less competitive.

Tips: Find keywords with Google

Most views on YouTube come directly from the YouTube channel itself. But your video will be able to get 2-5 times more views if you can compete on Google. From there, increase your ability to make money on youtube.

How?

Optimize your videos for keywords that appear in Google video search results.

If you research, you will see that Google only shows videos on search results with certain keywords. Unlike the front page which usually outputs 10 site results. For certain keywords, Google only dedicates part of the front page to video.

Typically, Google will rank videos for keywords like this:

  • Keyword “how to” (how/how …): Example of how to bake moon cakes
  • Review (review of Pond’s facial cleanser)
  • Tutorial (how to install WordPress)
  • Video content related to fitness and sports (Cardio kickboxing – a form of strength training that combines martial arts elements)
  • Comedy videos (cute animals)

Why should you pay attention to these?

If you optimize a video and the keyword does not appear in any video search results on Google, you will only get traffic from Youtube. But if you optimize for video keywords, you will get direct traffic from the front page of Google to your video.

The question is:

How to find these magic keywords?

How to find detailed keywords

You just need to type on Google one of the keywords you just found earlier. Anh then, See if that keyword appears in any Youtube video results. Too simple.

After finding the video keyword, look at the search volume for that keyword. If you go to Google for a keyword with only 20 searches/month, it’s not worth it.

So make sure the main keyword has at least 100-1000 searches/month on Google. Alternatively, you can use Google Keyword Planner to find your main keywords.

Why 500 searches per month?

If you can rank this video on Google, more searchers will click on your video on the results page. This means you get a lot of high-quality traffic to the video and then to the other videos on your site.

Here is a practical example:

My Vincent Do channel is a channel dedicated to sharing about SEO, so I will look for video keywords like “keyword research”, “how to build backlinks”, “SEO tutorials”, … And the keyword “word research” key” has 3 Youtube results on Google.

And of course, this keyword exceeds 500 monthly searches.

This will be a potential keyword to create related videos. The truth is I did.

Step 3: Increase high-retention to optimize youtube channels and increase youtube monetization

That is, the video has the ability to hold viewers.

The truth is that if you want to rank videos, it’s not just about getting users to visit your youtube channel. You need to keep viewers on the video. Time to watch youtube videos of users as long as possible.

The watch time of the user (customer) when watching your video is called Audience Retention.

And Youtube once stated:

“Audience Retention is a huge factor in ranking.”

Specifically, Youtube also says the following:

“Your goal is to have audience retention as close to 100% as possible. Because this means users stay to watch your video. And videos with consistently high audience retention and watch time are more likely to appear in YouTube search and recommendations.”

In other words, the longer your video stays on YouTube, the more YouTube tends to rank your video higher in search results.

Youtube as well as search engines want people to stay on the page to click on ads. And if you help Youtube with this purpose, they will support you to promote the video.

The question here is:

How create videos that keep users engaged?

In other words, how to create a high-retention video?

Here are 3 simple steps drawn from my own “bloody” experience.

No good camera or microphone. Just need value and interest, you can turn your video into a high-retention video.

What is Sub?

Sub stands for the word subscriber which means someone who subscribes to a product, service or organization.

Note

If your video is sloppy, even if you optimize for youtube SEO tips, it will not reach the top.

Unlike Google, which uses backlinks and other indicators to judge the quality of content. And Youtube is based on Audience Retention.

It can be said that Audience Retention is one of the main factors affecting YouTube’s algorithmic ranking.

Step 4: Optimize 5 other important factors affecting Youtube ranking

Comments below videos are one of the important factors affecting youtube ranking.

If someone leaves a comment, this is a strong signal to Youtube that:

Viewers are really interested (or at least they interact), learn about your video.

In fact, when I was analyzing 1.3 million YouTube search results recently, I noticed that the comments section positively affects a video’s rankings. That is the effective youtube seo effect from my optimization, including regularly replying to viewer comments.

So try to encourage viewers to comment in the video. And you should respond to those comments regularly.

Subscribe after watching the video

If someone after watching the video immediately subscribes to your Youtube channel, this is a good sign. It shows you have a great video. The best way to get more subscribers on Youtube is to get users to subscribe.

Experience from observation that if you ask users (customers) to subscribe at the end of the video then the monthly subscriptions will increase significantly.

How many subscribers does your video channel currently have?

How many people share your videos on social networking sites like Instagram and Facebook?

Think like this:

People tend to never share poor quality videos?

So when Youtube sees someone sharing your video, Youtube will think that the quality of your video content is great and they will probably put your video on the top. Thereby increasing the rank of your video.

The number of video shares represents the quality of the video.

So, link your youtube video with other social networking sites (eg: Facebook, Instagram, Twitter, …) to help the video increase the viral rate and increase the number of shares.

Click-Through-Rate (CTR)

When someone searches for your keyword on Youtube, they will click on the result Which woman? Is your video or someone else’s?

Youtube pays very close attention to user/customer behavior.

The degree to which users click on your results is called “click-through-rate” (CTR). Of course, the higher this number, the better. In other words, you want YouTube users to click on your video.

If YouTube analytics knows that many people click on your video, they will want to rank up your video. Simply because your video is useful and matches the viewer’s intent, so many people click on it.

Even if people ignore your video, your rankings will drop. The best way to increase the CTR rate is to design a thumbnail image and set an attractive video title.

Thumbs up/Thumbs down

This part is too obvious. Thumps up and thumps down represent the reaction of the user (customer) when watching the video.

And of course, thumps up shows that users are really enjoying the video, clicking like your video. And thumps down, on the contrary, they are not satisfied with the quality and information that the video brings.

Therefore, user reactions will definitely affect the ranking of videos appearing on youtube.

Video length

Just like Google articles are based on text, the longer a YouTube video is, the better it will rank. And the actual data proves it.

Research on factors affecting Youtube rankings found that…

Long videos have advantages over short videos (for Youtube SEO at least)

For example, if you search for the keyword “WordPress” on Youtube, the top 2 videos are all 1 hour long.

So how long should the video be?

I wouldn’t be too imposing on this number. Instead, focus on making the best video you can.

If your video is more than 20 minutes long, don’t worry. If it’s good, the user/customer will automatically see it.

The cool thing here is that you can track all of these metrics in YouTube Studio. This way, you can know what you are doing and what should be done to improve the quality of the video.

After you have created a high-retention video. Now it’s time to upload Youtube and optimize Youtube videos for SEO.

Step 5: SEO Youtube Video effectively to top youtube

State your main keyword clearly. As you probably know, Youtube is now able to automatically transcribe videos quite accurately.

Therefore, when Youtube realizes you mentioned the main keyword in the video. They will understand the topic of that video better.

Where do you think the main keyword should be inserted?

3 places you should insert keywords to rank your videos better:

Video title

The video title (title) needs to contain the main keyword for SEO and should be at least 5 words in length. You can write titles that contain all the keywords without having to stuff them with keywords.

For example, the title length of this video is 16 words.

Title: Entity Building: Internal link model pushes thousands of keywords & optimizes conversion rate

Hot Tip: Like blog posts, you can get better youtube SEO if you put keywords in the title in the first place.

If you are competing for the keyword “Keyword Research” then the title should be the same as mine above.

Video description

The video description is very important.

Video description helps Youtube and Google understand the context of the video better. From there your ranking will be higher. And you’ll appear in the Suggested Video bar more often.

Optimizing video descriptions can effectively increase youtube video rankings

Here are some basic guidelines when inserting the main keyword in the description:

  • Use keywords in the first 25 words
  • Description at least 250 words
  • Repeat keywords 2-4 times

The standard SEO description will tell Google and Youtube what your video is about. Note do not contain keywords that need SEO too many times. Don’t let it look like spam.

Tags

Tag is not the most important element but it is very useful.

I use 3 tags for videos as follows:

The first tag is my youtube channel name ( #Seocontentblog)

And the second tag is my business name ( #gtvseo)

The 3rd tag is the exact name of the main keyword (Example: SEO Youtube)

You can also use tags in another way:

The first tag is the main keyword of the video (Ex: Youtube SEO)

The second tag is related to keywords – variations of the main keyword (Example: Optimize Youtube standard SEO)

Finally, add tags about the topic in the videos that are available. (Example: “Link building”, “Content marketing”)

In short, just add a few keywords to help Youtube and Google identify your video topic.

Important Notes:

Tagging with your main keyword doesn’t just help you to rank for your main keyword. It also helps you appear in the relevant video section of Youtube more often.

Don’t be afraid to use the same tag as your competitors. When a video someone is watching has a tag similar to yours, you’ll be added to the sidebar.

That’s all you need to know to SEO your Youtube videos. Now is the last step and also the step that many people often skip – Promote the video.

Step 6: Promote effective youtube videos

I talk a lot about how to create Videos that have high audience retention and deliver the best user experience. Actually, every factor is important.

But for Youtube to measure these criteria, you need to get the views for the video first.

Here are some tactics for getting views for your videos:

Mention your videos on Quora and other Q&A sites

Quora, forums, and question-and-answer sites are popular sites on the web. However, be careful.

If you come here just to post spam content, your account will be banned immediately.

That’s why you want to connect to Youtube videos. So you not only increase the number of views, but the views from the Q&A page are also very high quality. In other words high-retention view.

Think like this:

You post videos where people need information on a certain topic. So viewers of one of your videos will watch more videos to know more about the above topic.

To be able to do so you just need to find keywords that describe the video topic. Then find a question related to that keyword that you can answer. When you find the right question, answer it as accurately as possible. Finally, leave the link below the answer.

Link to your video in the email signature

The people who write you emails must be very interested and eager to receive interaction from you. Every week, I also receive a lot of emails from my subscribers and people who always follow my blog posts and videos.

They have some questions or simply a review or suggestion.

And if you also receive such email. This is also a way you support them to update useful, latest videos from you. Therefore, add the latest video link to the email signature to attract more people to click. Not to mention these video views are high-retention views.

Embed video in a blog post

Whenever you write a blog post (in your personal site, or guest post on another site). Think about where you can embed a YouTube video in your post. This instantly gets you more high-quality views.

How to SEO youtube playlist

Are your videos divided into different playlists? Certainly youtube does not automatically help you categorize or group related videos together. That is your duty.

Playlist youtube is one of the best ways to increase views for videos. Playlist automatically plays all videos on the playlist, thereby increasing thousands of views per month.

Use SEO video playlist to increase views for youtube videos

Details are as follows:

Step 1: Watch the videos you have.

Step 2: Find 4-5 videos with the same topic.

Step 3: Create a playlist.

Step 4: Add playlist to your youtube channel.

For example, when reviewing the posted videos, I see some videos related to “link building”. I grouped these videos into a helpful playlist about link building. And add a playlist to my youtube channel.

Repeat until your Channel has at least 3 playlists.

Optimize your channel page

A well-optimized YouTube channel will help rank videos better because:

Your Channel will rank itself on Youtube.

Well optimized channel page = more subscribers and views. Thereby indirectly improving your rankings.

But above all you want your channel page to be complete and professional. Remember to add keywords in the “About” section – the channel description.

Assuming the youtube channel does not have a channel description, what are you waiting for – Write content for this “About” section.

You are not good at writing but still want to write good content, see the article: Summary of 26 ways to write attractive content for newbies!

For example, my Youtube channel specializes in sharing about SEO. Of course in the channel description, I also have to be related to the SEO topic.

Optimize the description of Vincent Do youtube channel to bring the video to the top of youtube

Obviously you’ll want to be informative and not keyword-stuffed. Distribute the keywords you want to rank for as naturally as possible.

Step 7: Build backlinks pointing to video/channel

Finally, you need to build quality Backlinks for videos, the work to be done will be:

Create quality articles, then insert video links into the content. Next is to spread the article content on forums, social networking sites Linkedin, Slideshare.

Create a blog to embed a youtube video link that needs SEO, you can embed it on the homepage or video-related articles.

Build backlinks from newspaper websites to own a quality backlink source.

If you do not have a source of quality backlinks, you can buy Backlinks. But pay attention, careful selection of backlink sources.

Ahrefs Keywords Explorer

Ahrefs is a comprehensive SEO platform that allows you to track your website’s rankings.

A popular feature of Ahrefs is Keyword Research, which helps to look up a lot of information related to the keywords you are interested in.

And as shown in the image above, you can filter your keyword results as a YouTube keyword research tool.

Ahrefs Keywords Explorer will provide all monthly search statistics of keywords, number of clicks, related keywords, etc.

Canva

Canva as a Design Pattern to create all kinds of cards, photos and more. However, this product has a Thumbnail Creator for YouTube videos only.

Using Canva’s Thumbnail Creator, you can create the perfect preview for your video at 1280 x 720 pixels – the thumbnail size that YouTube requires.

Executing a Content Strategy with HubSpot

HubSpot is a tool that allows you to find popular keywords for content creation and then organize these keywords into groups – called “topic clusters”. By organizing content into topic clusters, you can monitor which pieces of content are related to each other, what types of content are planned, and what has been created.

Clustering content and linking from videos to blog posts and vice versa – can give you more authority in the eyes of Google and YouTube. At the same time, HubSpot also provides many ways to attract traffic from users searching for your topic.

vidIQ Vision

This is a Chrome extension that helps you analyze how and why certain YouTube videos perform so well. This includes the tags the video has been optimized for, the video’s average watch time, and even the video’s traffic growth rate.

The vidIQ tool then provides an SEO “score” that you can use to create content that performs (or better) the results you’ve seen on YouTube.

TubeBuddy

TubeBuddy is the platform for all videos, helping you manage the production, optimization, and promotion of YouTube content. Its features include automatic language translator (helps you rank for non-English keywords), keyword explorer (keyword discovery), tag suggestions (tag suggestions), rank tracking for Your published videos…

Cyfe

Cyfe is a large software suite that provides a web analytics platform. On this platform, you can track page content performance across every website property – including YouTube – and where each page’s traffic is coming from.

In addition to traffic analysis, Cyfe can show which of your keywords are ranking for and which keywords are most popular on various search engines. Sounds a lot like Google Analytics or Moz, doesn’t it? That is, because Cyfe has data from both those tools and more.

One thing I want you to note! No matter what SEO tip or tool you start with: A successful YouTube channel starts with good content. Make sure your viewers have something relevant and high-quality to watch when they find you.

CONCLUDE

Now it’s your turn! Apply to see results. Hope today’s article is really helpful to you. In particular, help you know how to seo YouTube videos to increase the ranking of videos.

For those of you who make youtube videos to make money on youtube, surely seo youtube will be the work to do and significantly increase efficiency for you guys.

Comment below the article to share your questions! I will reply to you soon.

Good luck!

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